As our firm consults with clients we continually hear growth plans that center on hiring more salespeople while expecting immediate results. When asked about marketing strategy, sales process, or leading indicators we get a variety of responses, but only in rare cases is the plan fully outlined. Without this clarity, it is impossible for the team to understand the expectations and leverage the individual skills they are good at.

As a company grows so does its structure. A small company with under 30 employees has a less complex challenge to segment staff into functional units or practice groups. The company is small enough that everyone works together to accomplish the end goal.