Joe Smiley is a respected design leader, team-builder, and innovative technologist with over 20 years of experience designing and developing experiences for many Fortune 500 brands – including E*TRADE, PwC, Marriott, AOL, Disney, FedEx, Strayer University, and Sysco Food – as well as numerous government agencies and non-profits.

In this interview, Dr. Beers discusses her experience first working on the consumer side of Wells Fargo and now on the business-to-business division. There she leads a team that develops user-centered digital solutions and design thinking processes. Her team facilitates design thinking workshops that help navigate the complexity of business and align business strategies with customers’ true needs and perceptions. She is a frequent presenter at customer experience, customer insight, and service–design conferences.