Over the last several years companies have invested a significant number of dollars in big data projects. Depending on the organization the projects are started in a variety of ways. Some companies want to become more innovative and provide a wide-reaching goal, some want to adopt artificial intelligence and see big data as a foundational element, and some just want to better understand their business and customers.

As an industry, healthcare is committed to providing expert care with as much certainty in outcomes as humanly possible. Millions of dollars are invested each year to create “zero-error” environments, precision medicine, and other equitable practice measures. Yet, how does an organization in an industry that relies on certainty and precision, navigate uncertainty and instability in the marketplace? The answer is seemingly simple: Precision in Decision.